About HOOF
Complicated is easy. You just add more. Simple takes COURAGE and a clear head. There’s nowhere to hide—and that’s the point.
At HOOF, we don’t want anything to get in your way, so we keep things simple.
We'd like you to be noticed, understood and remembered for who you are. So, who are you? Cheeky? Honest? Brave? Odd? Frilly or no frills? Let’s find out.
We work with business owners, brand teams, marketing managers and agency partners who are courageous, calm, humble, honest, hardworking and open to ideas. We try to be the same. Sometimes we even succeed.
Across campaigns, experiences, branding and video, we move fast, think good thoughts and make stuff that works. We’re based in Wellington but partner with clients all over New Zealand, and anywhere else the job takes us.
HOOF is creative done in a less clunky, more lucky kind of way. No bloat. Just good work from a small team that cares a lot.
We'd like you to be noticed, understood and remembered for who you are. So, who are you? Cheeky? Honest? Brave? Odd? Frilly or no frills? Let’s find out.
We work with business owners, brand teams, marketing managers and agency partners who are courageous, calm, humble, honest, hardworking and open to ideas. We try to be the same. Sometimes we even succeed.
Across campaigns, experiences, branding and video, we move fast, think good thoughts and make stuff that works. We’re based in Wellington but partner with clients all over New Zealand, and anywhere else the job takes us.
HOOF is creative done in a less clunky, more lucky kind of way. No bloat. Just good work from a small team that cares a lot.
Hello, I'm Erik, A creative, writer, art director, designer, director and dad. HOOF is my company.
I’ve worked all over the place on ads, brands, comms, digital, exhibitions, film, products and themed experiences. Big screens, small screens, convention centres, pitch decks, Word docs, and social tiles—there are a lot of those.
I try my best to make stuff that cuts through, makes people feel something, and gets remembered for all the right reasons.
I try my best to make stuff that cuts through, makes people feel something, and gets remembered for all the right reasons.
Skills & Services
HOOF's Wellington-based creative studio works across advertising, brand, content, design and immersive experiences.
Our bold ideas and efficient production expertise have helped brands like Smartly, realestate.com.au, Wētā Workshop—and even the Hawke’s Bay Hawks basketball team—make a splash.
Here’s how we can help:
Our bold ideas and efficient production expertise have helped brands like Smartly, realestate.com.au, Wētā Workshop—and even the Hawke’s Bay Hawks basketball team—make a splash.
Here’s how we can help:
01
Creative Strategy
- Brief development
- Team workshops
- Creative insights
- Streamlined documentation
02
Creative
- Brand platforms
- Campaign ideas
- Concept art
- Art Direction
- Copywriting and script writing
- Events and immersive experiences
- Mood reference and reels
03
Design
- Naming and logo development
- Brand guidelines
- Tone of voice guidlines
- Websites
- Publications
- Motion graphics
- Spatial plans
- Wayfinding
- Exhibition and event graphics
04
Studio Production
- Decks and pitches
- Campaign rollout
- Guides and templates
- Digital banner development
- Photo and footage grading
- Photo retouching
- Website development
- Machine learning and AI integration
05
Video Direction
- Commercials
- Content
- Interviews
- Animations
- Social videos
- Exhibition and event videos
- Storyboards and animatics
06
Communications
- Strategy
- Content development
- Media releases
- Media relations
- Press visits
- Speeches
- Ghostwriting
ERIK’S
HISTORY
Hoof Creative
Founder / Creative Director
Agency Partners:
Daylight
EightyOne
Fizzypop
Ghost Dynamics
Green Hat
Reason
Semper Semper
Silk
Special Group
Storybox
Tracta
Wētā Workshop
Wrestler
Yarn
Agency Partners:
Daylight
EightyOne
Fizzypop
Ghost Dynamics
Green Hat
Reason
Semper Semper
Silk
Special Group
Storybox
Tracta
Wētā Workshop
Wrestler
Yarn
2022 - 2025
VML
Creative Director, Innovation
Senior Art Director
Senior Art Director
2020-2022
WEtA Workshop
Senior Writer, LBE
Director of Creative Strategy
Head of Media and Communication
Director of Creative Strategy
Head of Media and Communication
2015-2020
Clemenger BBDO
Head of Copy
Senior Copywriter
Senior Copywriter
2012-2015
Publicis Digital
Senior Creative
Senior Digital Creative
Senior Digital Creative
2008-2011
Saatchi & Saatchi
Senior Digital Creative
Art Director
Graphic Designer
Art Director
Graphic Designer
2000-2008
ERIK’S
CREDITS
Best
Gold (1)
Silver (2)
Bronze (3)
Silver (2)
Bronze (3)
Cannes
Gold (1)
Silver (2)
Bronze (1)
Finalist (6)
Silver (2)
Bronze (1)
Finalist (6)
Axis
Grand Axis (1)
Gold (3)
Silver (3)
Bronze (5)
Gold (3)
Silver (3)
Bronze (5)
Effies
Grand Effie (1)
Gold (2)
Silver (1)
Bronze (2)
Gold (2)
Silver (1)
Bronze (2)
AWARD
Gold (1)
Silver (5)
Bronze (1)
Silver (5)
Bronze (1)
Clios
Silver (1)
D&AD
Wood (1)
LIAs
Silver (1)
THEA
Achievement in Brand Experience
Achievement in Immersive Reality
Achievement in Immersive Reality
Blooloop
First Place, Storytelling
First Place, Themed Entertainment
First Place, Themed Entertainment
