Issuing a challenge to a challenging audience
The 2024 Leadership Conference for the Institute of Directors New Zealand brought together a high-performing group often called upon to provide crucial advice at the highest levels of governance. Creating an opening video that would capture their attention, earn their respect, and inspire them to adopt a collaborative mindset for learning and questioning was no easy task.
The video aims to explore and articulate the key issues facing businesses in 2024, offering a snapshot of the past year and insights into the year ahead. More importantly, it serves as a call to action, encouraging members to help shape a better future through remarkable governance and future-focused decision-making.
Created entirely from stock footage and music, the original typographic story was designed for an enormous three-screen setup at Christchurch's new Te Pae convention centre. After the event, it was reformatted for online use.
