Game on St. Paul’s
Dunedin wanted to mark the city’s role as a host of the FIFA Women’s World Cup 2023 Fan Festival.
Dunedin City Council (via Storybox)
2023
Creative Concept
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Film Direction
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Art Direction
HOOF worked with Storybox to develop Game On St Paul’s, a football-themed light installation projected onto St Paul’s Cathedral on the Octagon.
The concept reimagined the cathedral as a large-scale football pinball machine, using the building’s windows and structure as interactive elements. A series of rotating visual skins, created by female artists, ensured the installation evolved over time.
The work formed part of a wider programme of public installations delivered for the FIFA Women’s World Cup 2023 in Dunedin and Wellington.
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