Opt Hire brand
Opt Hire needed a scalable brand system to support its growth in large-scale civil infrastructure projects.
HOOF partnered with Green Hat to develop the brand concept and produce a detailed set of guidelines and working examples.
Opt Hire had an existing logo but no defined brand framework. The work focused on building a system around what already existed, introducing a grid-based logic that could be applied consistently.
HOOF designed the brand guidelines and practical applications, providing Opt Hire with a flexible identity that could scale as the business expanded.
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