Opt Hire Brand

I partnered with Australian B2B marketing and media company, Green Hat to develop the concept and then design a detailed set of brand guidelines and working examples for Opt Hire, an emerging Australian equipment hire firm specialising in large-scale civil infrastructure projects.

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Client

Opt Hire for Greenhat

Year

2023

Services

Creative Concept

Art Direction

Graphic Design

Building a large-scale brand from a logo

Opt Hire is a relatively new player in the Australian equipment hire market, focusing on large-scale civil construction projects and aiming to diversify into industries such as events.

Recognising they had a logo but lacked a comprehensive brand, the Opt Hire marketing and communications team sought guidance fromGreen Hat. The team's approach was to build on what was already effective.Through minor adjustments to the existing logo—specifically fitting it within a grid system—a brand logic was developed that could be applied across a wide range of customer touch points.

The new Opt Hire brand is distinctive, flexible, professional, and infused with character. With the guidelines in place, it will be gradually rolled out throughout 2024.