Our Biggest Update Ever

Australia’s biggest online real estate marketplace, realestate.com.au, was about to drop their first NextGen Listing update—an ongoing development initiative that’s all about getting their real estate agent customers better results than ever before—which is really saying something.
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realestate.com.au for Green Hat
2024
Creative Concept
 / 
Film Direction
 / 
Graphic Design

Showing agents that realestate.com.au is working harder than ever to deliver bigger and better results

With the help of the Internet Archive’s ‘Wayback Machine’, we jumped into our DeLorean and took agents on a fast-paced tour through the 25-year history of realestate.com.au’s website.

We built and animated a 3D timeline that flew viewers through the evolution of the homepage, displayed across various monitors and personal devices. Developed, directed, and designed by HOOF on behalf of Green Hat Marketing, this fast-turnaround campaign went from concept to completion in just a fortnight. The campaign included a suite of videos, web banners, and OOH. Time really flew!