Smartly

Smartly, the Kiwi-based payroll platform was launching a new people admin product. At the same time, they needed a hand to get more small and medium businesses to consider switching.
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Smartly
2024
Creative Concept
 / 
Film Direction
 / 
Studio Production

Getting behind the Kiwi-owned payroll and people admin experts

In business, as in life, being good with people is a superpower. For this campaign, we introduced the Smartly superheroes hiding amongst us. In each story, a heroic manager or business owner is able to save the day, thanks, partly, to Smartly and their newly launched People Admin Add-on.

While these people managers seem mild-mannered on the surface, Smartly has given them superpowers (albeit quite minor ones). With the help of some slow motion, cinematic lighting, and an upbeat Kiwi announcer, they’ll be looking like the Kiwi version of the Justice League in no time.

Well… sort of.