Creating a coffee tasting session for all the senses
L’affare wanted to shake up Kiwis’ coffee habits by encouraging people to fully explore the unique new flavours in its premium, limited edition Roasters’ Cup range. Sweet Velvet and Amp’d Fruit blends were the result of remarkable creative collaborations with innovative coffee farmers. Launching something so special couldn’t follow the usual script. EightyOne had developed a playfully eclectic campaign. My job was to create an equally balmy brand experience. Working with the Storybox team, we crafted an abstract multi-sensory journey that immersed people in the worlds of Sweet Velvet and Amp’d Fruit, heightening all of the senses in advance of an exclusive tasting session.
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