Stripping back the way Kiwis buy farm inputs
For farmers, buying fert, seed, and chem can mean admin, co-op memberships, relationship management, and hidden costs. Resupply strips all that away and gives farmers the freedom to buy trusted Ravensdown products online, anytime.
For this campaign, we introduced Archie, a South Island farmer who became known during the Covid lockdowns for working his land in the nude. He’s the perfect embodiment of Resupply’s promise: same quality products, just without the unnecessary layers.
Set against wide, light-filled New Zealand farm landscapes, Archie is calm, relatable, and simply getting on with the job. His nudity is natural — a visual shorthand for honesty and freedom. The tone is breezy, cheeky, and memorable, making Resupply feel pretty liberating, actually.
