Super Sunday
Lowe & Co wanted to make Wellington’s biggest open home event impossible to ignore by trying something a bit different.
Super Sunday brought together more than 90 open homes across Wellington for one day. With so many homes to see, nothing else stood a chance.
Confident headlines and a bold graphic device worked hard across out-of-home, social and digital. The campaign was developed using AI-assisted tools, allowing a scale and variety that would normally sit beyond the budget.
The result was a focused, high-impact campaign that positioned Super Sunday as the only place to be on January 18.
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